CONNECTED BILLBOARDS
AWARENESS TO CONVERSION WITH ONE SCAN
The launch of New Walls ice cream this festive season presented a superior, creamy flavor experience, delighting consumers during the celebration of Eid-ul-Fitr. This occasion, known as “Meethi Eid,” was a prime opportunity for Walls to connect with the sentiment of sharing desserts with loved ones.
Strategically placed QR codes in Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) advertising seamlessly guided viewers to exclusive Eid deals and discounts. This direct approach led consumers from trigger to purchase, creating an engaging journey to Walls’ e-commerce pages.
